Why slow money wins

Summary

Alex Evans, author of ‘The Myth Gap’, now thinks “the deepest stories don’t live in messages; they live in communities”. The US right, he argues, spent fifty years building every layer of a ‘worldview stack’, from media down to formative institutions, while progressive money stays near the top. His advice to funders: “Fund organisations that won’t need you forever.”

Rationale

Part 2 suggests comparing short interventions with “practices that are sustained over years”. Evans asks who pays for those years, and answers: patient funders first, then members’ dues.