This is a resource for anyone interested in deep cultural change. It’s the product of an inquiry, which has been evolving over several years and involving many people, which grew from the question: is there something beneath our conscious beliefs that shapes how we relate to each other and the rest of life, and if so, how do you work with it?
We found a wide range of perspectives that coalesced around recognising that deep dynamics act like an undertow, taking us towards, or away from, the futures we seek. Our question evolved: how can we escape the cultural undertow that holds us back from making change? Our research suggests this is essential terrain for anyone doing comms and narrative work.
You’ll find a brief explanation of this journey and what we found, along with a library of the various diverse inputs we drew on, from a range of disciplines, to sense into this question and how to respond in practice.
This site is still WIP – eventually it will also host a set of practical tools. In the meantime, we offer prompts and provocations to help you in your practice.