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Wayshaping - A Multiscale Framework for Behavior Change

Academic paper Mark M. James, Mushfiqa Jamaluddin, Tom Froese, Aisha Belhadi, Anna Panagiotou, Dave Snowden Theory 2025

Summary

Six researchers, Cynefin’s Dave Snowden among them, bring embodied cognitive science to why we don’t do what we intend. Each of us is a ‘self-collective’ of habits, identities and bodily rhythms, tied into the norms of groups and institutions, so change means realigning across levels with scaffolds and shocks. Wayshaping “is not about dictating and enforcing a path forward”.

Rationale

Its aim, bringing intention to habits we all shape “whether consciously or not”, is the one we hold out to existing practices: to notice what they’re already cultivating.

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