The Left (Still) Doesn't Understand the Internet
Finlayson on how the right rebuilt, online, the community-forming and explanatory infrastructure the labour movement once had and abandoned: a “metapolitics” of culture and entertainment that normalises values and primes people to accept policy before any persuasion happens. It works because it answers real precarity with belonging, rebellion and agency, where left spaces feel cold and moralistic. On the shelf as the sharpest account of deep-dispositional work being done, successfully, by the other side — and of why better messaging is the wrong response.
Also see Cultural Hegemony, Propaganda, The House That Hayek Built.
✳ This entry was drafted with AI assistance and reviewed before publishing. See Rights.