Tackling Apathy and Denial

Summary

Climate consultant Renee Lertzman maps four ways we try to engage people – behaviour, framing, systems and emotion – and argues the fourth, “the most unexplored in the climate sectors”, can strengthen the rest. People aren’t short of care; they’re conflicted and overwhelmed. Which means inviting, not exhorting, and talking together: we’re “wired to learn, change and grow – not as individuals, but as communities.”

Rationale

The “increasingly overwhelmed public” we start from is, in her account, conflicted rather than uncaring. Her answer, conversation, stays within communications; we’ve looked wider, at the contexts people live in.

Source: climate2020.org.uk