Narrative Strategy Primer - For Weaving Our Interconnected Futures

Summary

Race Forward’s primer is for anyone committed to “disentangling and unraveling harmful narratives” and weaving new ones grounded in racial solidarity. It sets out a ladder from messages and stories up to deep narrative, “values and world views”, and separates time-bound strategic communications from narrative change: “longer term work that aims to shift societal values and worldviews”.

Rationale

Race Forward’s ladder climbs from messages to deep narrative, our starting term. For the top rung we say deep disposition, since it seemed “more like an orientation than a story”.

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