Measuring Narrative Change - Understanding Progress and Navigating Complexity

Summary

A measurement guide from evaluators ORS Impact, rewritten in 2021 with more on complexity and power: “Narratives are powerful. They are also a product of power.” It offers sample outcomes and indicators, from reach to social norms, then asks not how much changed but “whether and how well you made the contribution that you expected to”.

Rationale

Its indicator tables count more than we think culture allows. But its pages on ‘sensing the system’ match our “always-on listening and sensing”, and it admits consequences nobody can foresee.