Funding Narrative Change - How Communities Are Shaping And Wielding Narrative Power

Summary

A practical report for funders, drawn from case studies ranging from a Chicago TikTok account to a Buffalo theatre company. Because “exercising community narrative power is often easier than building and maintaining it”, communities need to own their means of production, and funders need to stay for years: “Narrative change is a long game.”

Rationale

It works at the level of stories and campaigns rather than the dispositions beneath them, but its case for long-term, community-owned infrastructure matches what practitioners kept telling us.