Durably Reducing Transphobia (Deep Canvassing)

Summary

A field experiment that cuts against the view of prejudice as “deeply ingrained”. David Broockman and Joshua Kalla found that a single doorstep conversation of about ten minutes, “encouraging actively taking the perspective of others”, cut transphobia in South Florida for at least three months, and raised support for a non-discrimination law “even after exposing voters to counterarguments.”

Rationale

It’s the evidence we return to when people ask whether talk can move anything deep: it can, when it’s a real exchange rather than a message.