Climate Spring's Storytelling Guide from Apocalypse to Regenerative Futures

Summary

The climate crisis was included in only 12.8% of recent top-grossing Hollywood films, partly because the people making them don’t know how to include it. This guide offers a practical reflection on how “to tell this daunting story of our time in a way that isn’t too didactic or scientific, doesn’t overload with misery, and - most importantly - that audiences want and engage with. This storytelling guide sets out Climate Spring’s insights into the climate stories we need at this time and how our industry can come together to shift climate narratives from apocalypse to regeneration. In doing so we can collectively unblock the public and political agency on the climate and nature crisis.”

Rationale

Lucy took part in our Deep Narrative Studios, and we share her turn from apocalypse. We’re warier of outrage at “the real villains”: even work against harm can harden separation.