Changing Our Narrative about Narrative - The Infrastructure Required for Building Narrative Power

Summary

Racial justice leader Rashad Robinson argues that progressives have “the wrong narrative about narrative”, mistaking comms output for change. Because “narrative power is the ability to change the norms and rules our society lives by”, it needs infrastructure that keeps ideas alive in everyday life: “Once we’ve gotten our message out, we must doubly focus on getting our message in.”

Rationale

Getting Deep names him among those who widened narrative work beyond comms. We part company on immersing people “in our worldview”: we’d rather grow contexts than win converts.