Summary
Social impact entertainment (SIE) is film, television and theatre that sets out to entertain and also to move audiences on a social issue. Unlike entertainment-education, which starts from a message and builds a show around it, SIE puts story and characters first. One of its main institutions is the Skoll Center for Social Impact Entertainment at UCLA, whose 2019 report ‘The State of Social Impact Entertainment’ surveyed the field. Its introduction, by Peter Bisanz, hopes “to show you what SIE is, how it works and how to create it, rather than attempt to simply define it”.
In practice a production is paired with an impact campaign, partners and evaluation.
Rationale
SIE works in what Part 2 calls the ‘Told’ zone. Part 1 doubts dispositions move through “communications alone”, and Part 2 wonders if each zone’s work is “more potent when tethered to the others”.
Source: thestateofsie.com